iMapp Bucharest is an event organized by the Municipality of Bucharest through creart – the Center for Creation, Art and Tradition; 360Revolution as the Event Production Company and Maxin10sity as the Curator. iMapp Bucharest stands for video projections on the second largest administrative building in the world, more than 104 projectors used, 23.000 square meters of projection surface, over 2.000.000 ANSI lumens and one huge stage. Each year, in September, the best video artists in the world showcase their work on the façade of the Palace of Parliament, in front of a large audience.
Video mapping uses a complex 3D image, that brings to life the surface of the building by forms and colours, using each architectonic element in order to personalize and reshape the gigantic area of the construction. Thus, the “outline” of the building becomes the main protagonist of a dynamic show of sound, colour, light, a true optical illusion.